Why In-House Video Production Might Be Costing You More Than You Think When your marketing team pitched the idea of building in-house video production capabilities, it probably sounded like a smart investment. After all, video content drives engagement, boosts conversions, and keeps your brand competitive in an increasingly visual marketplace. But six months later, you might be wondering why your video ROI isn't matching your expectations—and why your marketing budget seems to disappear faster than ever. The reality is that most businesses drastically underestimate the true cost of in house video production. While the initial equipment purchase and hiring decisions grab attention, the hidden expenses, opportunity costs, and scalability challenges often make internal video teams far more ex...
Why In-House Video Production Might Be Costing You More Than You Think
