Video Production ROI Calculator: How to Justify Your Investment "We should invest in video" is a marketing opinion. "Video will generate $4.50 for every $1 we spend" is a business case. The difference between the two is a video production ROI calculator — a framework that translates creative investment into financial returns your leadership team can approve. Most businesses know video works. The challenge isn't convincing anyone that video is effective — it's quantifying exactly how effective it will be for your specific business, with your specific audience, at your specific price point. Here's the complete ROI framework, including formulas, benchmarks, and a step-by-step methodology for building a business case that gets budget approved. The Basic ROI Formula At its simplest, video produ...
Video Production ROI Calculator: How to Justify Your Investment
