Video Marketing Funnel: How to Map Content to Every Buyer Stage Video drives 80% more sales than static content — but only when the right video reaches the right buyer at the right moment. A video marketing funnel strategy maps content to each stage of the buyer journey, so every video has a job to do. Most companies produce video ad hoc: a product demo here, a testimonial there, an explainer when someone asks. The result is disconnected content that doesn't build toward conversion. A funnel approach changes that. You create video for awareness, consideration, decision, and retention — and you distribute each piece where your buyers actually are. Stage 1: Awareness — Top of Funnel (TOFU) Goal: Introduce your brand and category to people who don't know you yet. Build trust and relevance. Bu...
Video Marketing Funnel: How to Map Content to Every Buyer Stage
