Is OTT Advertising Right for Your Business?
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What Is OTT Advertising and How Does It Work?
OTT advertising is an exciting and revolutionary new way to market your business. OTT is short for “over-the-top advertising” since it flies “over the top,” bypassing television providers. OTT ads allow businesses to target a specific audience through electronic devices. They help get your brand in front of more people than traditional TV commercials.
North Creative is one of the few video production services utilizing OTT advertising, making us an industry pioneer. North Creative is an innovative nationwide video production company specializing in OTT advertising and video marketing for businesses. We help up-and-coming enterprises grow their brand with high-quality videos that attract new customers. We help you take your business to the next level.
How Can Businesses Benefit from Using OTT Advertising Platforms?
OTT advertising allows businesses to target a specific demographics through internet-based apps like Hulu, Amazon Prime, and Netflix. Unlike traditional TV ads, businesses do not depend on broadcast schedules or worry about geographic limitations. Their commercials play 24/7, bringing more eyes to their products and services.
OTT advertisements stream on television, smartphones, laptops, and other electronic devices. Their format must correspond with each screen size. North Creative will format your OTT ad to fit every device, from big screen TVs to smartphones. We ensure your advertisement reaches as many people as possible.
Although OTT ads typically target smaller audiences, they attract groups more likely to obtain your services. For example, if your business sells electronics, OTT advertisements will focus on tech enthusiasts and computer buffs. With OTT advertising, ads only play when people actively watch a stream. Businesses can prevent watchers from skipping the ad by removing the skip button during run times. Companies can also see their commercial’s success rate in real-time.
OTT Advertising Connects Your Brand with YourAudience
Streaming services are slowly but surely pushing conventional television and cable out of the picture. Most people, especially the younger demographic, prefer digital streaming services over traditional TV. As a result, digital advertising has grown over the years.
The greatest advantage of OTT advertisements is that they primarily appear on streaming platforms. If you’re looking to focus your advertising on streaming platforms, OTT advertising might be the route for your business.
It’s true that TV ads have a broader audience than most streaming platforms, making it challenging to target a specific demographic. However, OTT advertising focuses on viewers who are most likely to purchase your company’s products. This concentration reduces spend waste while stretching your marketing budget.
Overall, OTT advertising gives you considerably more bang for your buck. It helps you save precious dollars while growing your up-and-coming business.
Commercial Video Production at North Creative
North Creative is a video production company at the forefront of OTT advertising. Our team creates professional videos for businesses that allow them to thrive in the digital space. We use cutting-edge equipment that grabs the viewer’s attention and keeps them engaged throughout the video.
The North Creative team works with you to develop an alluring advertisement spotlighting your company’s products, services, and other features. We can film your advertisement in our professional studio or your business location. We supply the equipment and handle the editing process, providing you with a first-class video advertisement that will help bring your business to the next level.
At North Creative, we understand most businesses don’t have a large advertising budget.That’s why we offer top-quality production services without demanding a small fortune. We keep our prices fair and affordable so you can have premium advertisements without the high costs.
OTT Advertising and Video Production at North Creative
North Creative is your source for high-quality OTT advertising campaigns and video production. Our talented professionals can help grow your business with polished, top quality video advertisements that will highlight your growing business. We stay tapped into the latest advertising trends and tools to keep your business dynamically engaged in the ever-changing digital space.
Give the North Creative team a call today at (734) 619-6000 for a free consultation. You can also fill out our online form on our website to learn what we can do for your business!