Instagram Video Ad Formats: Which One Drives the Best ROI Instagram offers more video ad placements than ever before — Reels ads, Stories ads, in-feed video, Explore placements, and more. For businesses investing in paid social, the format you choose matters as much as the creative itself. The problem is that most advertisers pick a format based on gut feeling or default settings. They boost a post, select "automatic placements," and hope for the best. That approach leaves money on the table. Understanding which Instagram video ad formats deliver the best return for your specific goals — awareness, consideration, or conversion — is the difference between profitable campaigns and wasted ad spend. The Instagram Video Ad Landscape in 2026 Instagram's ad ecosystem has evolved significantly. Vi...
Instagram Video Ad Formats: Which One Drives the Best ROI
