Instagram Stories vs Reels: Which Video Format Converts Better for Brands Every business investing in Instagram video faces the same question: should you focus on Stories or Reels? Both are vertical, both are video-first, and both compete for your production time and budget. But they serve fundamentally different purposes in your marketing funnel. The debate around Instagram Stories vs Reels for business isn't about which format is "better" — it's about understanding which format drives the outcome you need at each stage of the customer journey. Here's the definitive comparison, backed by performance data and real-world results from businesses using Instagram marketing video as a core growth channel. The Fundamental Difference Before diving into metrics, understand the core behavioral diff...
Instagram Stories vs Reels: Which Video Format Converts Better for Brands
