How to Get More Video Content From a Single Production Day

3D isometric illustration of a film set with a camera in the center and multiple video thumbnails radiating outward like spokes from a wheel

How to Get More Video Content From a Single Production Day The most expensive part of video production isn't editing, equipment, or even talent. It's the production day itself — the crew, the setup, the location, the coordination. Once you've invested in getting everyone in the same room with cameras rolling, the marginal cost of capturing additional content is almost zero. Yet most businesses walk away from a production day with one video. Maybe two. That's like renting a commercial kitchen for a day and baking a single loaf of bread. The ability to maximize video production day output is what separates businesses that see video as an expense from those that see it as a compounding asset. Here's how to turn one day of filming into a month (or more) of content. The Math That Changes Everyt...

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